Use Effective Negative Keywords in Google Adwords
Negative keyword ideally means, an advertiser does not want to appear his ads using Negative keywords. In other words, negative keywords prevent your ads from appearing for queries containing the word. This is just because of avoiding irrelevant visitors and clicks and boost your ROI. Use this technique for identifying your actual customers and improving click through rate (CTR). This is very easy to use and effective to be honest. First of all, take a look where to put your negative keywords.
- Sign in to your AdWords account at https://adwords.google.com
- Click any Campaign.
- Under one campaign click Keywords tab where you would like to add negative keywords.
- At the end of all keywords, You will find an option “+Negative keywords”
- Click on there, it will ask you to choose Ad group.
- Enter your negative keywords and save it.
Note: Enter one keyword per line. You still have an option to add negative keywords when you create your Adword ads. Simply putting a minus sign in front of the keyword that you want your ad not to appear for.
Look at the screenshot, under “wordpress tuition” ad group; download, install, pdf, plugin, free, upload, etc negative keywords have been used to get your ads out of these queries. Let’s go for a details analysis why we use it ?
For example, suppose you have a website providing word press tuition. You might come up with a list of keywords such as, word press tuition, word press tuition in London, word press tuition for beginners, word press training, etc. Moreover, importantly, you would like to be appeared if someone type in other search phrases that included the term “word press training”. For example, your ad would probably appear if someone searched for: “best one to one wordpress tuition” or “learn wordpress”. This is because the search phrases include the term “wordpress” which is a search term you are bidding on.
But what about if someone searches for “plug-in wordpress” or “word press theme” or “download wordpress”. Your advert will still have a chance of being shown and clicked on which is actually not supposed to. Rather, my website’s landing page related to tuition provider where there is no resemblance with plug-in or download. Therefore, anyone who searches for “theme word press” or “download word press” and then clicks on your ad is unexpected and not cost effective.
In order to get rid of this problem, negative keyword has been used. So, if you set up your keyword list like this:
word press tuition,
word press tuition in London,
word press tuition for beginners,
word press training,
then use negative keywords in your PPC (pay per click) ads like:
then Google will be avoiding showing your ad to anyone who included the search terms like “free” “download” “plugins” “theme” in their search term. Click here… to enjoy a complete guideline how to establish an ideal pay per click advertising. You can go through it and throughout the process you will have an option where you can use your negative keywords efficiently.