Adwords Negative Keywords

Use Effective Negative Keywords in Google Adwords

Negative keyword ideally means, an advertiser does not want to appear his ads using Negative keywords. In other words, negative keywords prevent your ads from appearing for queries containing the word. This is just because of avoiding irrelevant visitors and clicks and boost your ROI. Use this technique for identifying your actual customers and improving click through rate (CTR). This is very easy to use and effective to be honest. First of all, take a look where to put your negative keywords.

  1. Sign in to your AdWords account at
  2. Click any Campaign.
  3. Under one campaign click Keywords tab where you would like to add negative keywords.
  4. At the end of all keywords, You will find an option “+Negative keywords”
  5. Click on there, it will ask you to choose Ad group.
  6. Enter your negative keywords and save it.

Note: Enter one keyword per line. You still have an option to add negative keywords when you create your Adword ads. Simply putting a minus sign in front of the keyword that you want your ad not to appear for.

negative keyword screenshot


Look at the screenshot, under “wordpress tuition” ad group; download, install, pdf, plugin, free, upload, etc negative keywords have been used to get your ads out of these queries. Let’s go for a details analysis why we use it ?

For example, suppose you have a website providing word press tuition. You might come up with a list of keywords such as, word press tuition, word press tuition in London, word press tuition for beginners, word press training, etc. Moreover, importantly, you would like to be appeared if someone type in other search phrases that included the term “word press training”.  For example, your ad would probably appear if someone searched for: “best one to one wordpress tuition” or “learn wordpress”. This is because the search phrases include the term “wordpress” which is a search term you are bidding on.

But what about if someone searches for “plug-in wordpress” or “word press theme” or “download wordpress”. Your advert will still have a chance of being shown and clicked on which is actually not supposed to. Rather, my website’s landing page related to tuition provider where there is no resemblance with plug-in or download. Therefore, anyone who searches for “theme word press” or “download word press” and then clicks on your ad is unexpected and not cost effective.

In order to get rid of this problem, negative keyword has been used. So, if you set up your keyword list like this:

word press tuition,

word press tuition in London,

word press tuition for beginners,

word press training,

then use negative keywords in your PPC (pay per click) ads like:





then Google will be avoiding showing your ad to anyone who included the search terms like “free” “download” “plugins” “theme” in their search term. Click here…  to enjoy a complete guideline how to establish an ideal pay per click advertising. You can go through it and throughout the process you will have an option where you can use your negative keywords efficiently.


5 Responses to “Adwords Negative Keywords”

  1. khaled sharif 23/07/2013 at 09:57 #

    hey guys! use negative keyword effectively. Eventually, it will help you to boost up ur click through rate and save ur money from unexpected traffic. check it out now!

  2. Marcel Gedye 23/07/2013 at 22:12 #

    Hey would you mind sharing which blog platform you’re using? I’m planning to start my own blog soon but I’m having a tough time deciding between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design seems different then most blogs and I’m looking for something unique.

    • khaled sharif 15/08/2013 at 19:01 #

      hi marcel,
      thx for ur attention. Literally, I hv been using wordpress. Because I know much more of wordpress than drupal and other cms platform. I do hv my own page only for wordpress and installation. it’s really easy and convenient. u can consider it.

      feel free to touch on, if u hv any other query.

  3. Rea Tennill 11/11/2013 at 17:55 #

    I’m not sure if it’s me but it seems like the site layout is a little messed up. it might be my version of firefox though. anyway cool blog. cheers Omar Yasseen