Competition Analysis in Your Niche Based on Keywords
Before going for competition analysis for a website, one should consider some important factors. You need to have a good idea of what you are going to up against. Whether will you be able to compete with your competitors or can you promote your site to page one in the Google results? How many backlinks you can build? Is it worth going to go? Most of the marketers fail here going through random keywords and sort their content based on keywords without analysing proper volume and strength of competitors. A successful Competition Analysis is always worth pursuing for SEO & PPC. Within this process, I will go through some tools and techniques and try to establish an easy way for my invaluable readers. It is worth remembering that competition analysis is an important part of keyword research either. Therefore, we will get the double benefit over time.
In order to be distinct from other marketers, break up the competition analysis into two key factors. Identify the strength of competitors, and find the amount of competitors in your niche. Firstly let’s go through “seo competition” to evaluate the strength of competitors.
- On Page factor for competition analysis: Effective competition analysis includes On site SEO. Domain Age, Title, Heading (H1, H2, H3…), Meta tag (Meta keyword, Meta Description), body content, etc are the commonly overstated onsite factors, and they do vary a lot comparing than competitors. For example, according to the underlying screenshot it has been seen that the top 10 most competitors (url-red circle) of keyword ‘WordPress tuition‘ none of them followed onsite optimization steps appropriately (green circle-Title, Meta Description, H1 Tag). Therefore, this is the eye-catching point, and you can take complete advantage from it. Only three competitors between ten followed two techniques out of three, and most of them followed just one technique. This is the striking point to beat the competition indeed! In addition, we got these statistics using competition analysis tool (Traffic Travis) based on keywords. Besides, Market Samurai is one of the best tool as I usually work. It will save your time and stress from tedious work. Sign up forfree trial and claim your 35% discount today! Google Adwords Tools, Majestic seo, Opensite explorer are good stuff indeed.
- Off Page factor for competition analysis: On the flip side, Backlinks (BL) quality, Backlinks quantity, Backlinks to page and domain, Page Rank (PR), Backlinks from .edu and .gov site and DMOZ directory engagement are mostly off-page indicators. Besides, Page speed, bounce rate are also worth considering. You have total control on ‘Onsite SEO‘, and that will not be a big problem to handle, but the factors that make a difference between you and competitors are predominantly ‘Back Links’. This is the core point to focus on. The more backlinks a page has, the more likely it is to rank high up in the search results. Let us have an analysis the screenshot for analysis. Competitors do not have an ample amount of backlinks (BL) to the page, and that is a potential indication for us. Therefore, this may be worth taking to compete for, but still they (competitors) have thousand of backlinks to the domain (BLS) and most of their page rank more than 3, which are certainly worth considering. Perhaps, I would have gone or not encountering this sort of competition, which is absolutely depending on my business niche, business product, nature of a business. I am here to show you how to do keyword competition analysis for your website.
Remember: Not all backlinks are indexed and counted. According to the backlinks statistics shows, 50% or sometimes less of the total number of backlinks only displayed. Apart from this, let us take a look, another competition analysis tool called ‘SEOquake’. Interestingly, you will get similar type of results. According to snap, the highlighted url’s page rank is 3, link to domain (LD) 8007 and link to page (L) 5279 which are an integral part of LD. Besides, if you click through every single url and click into info option you will have a look domain age, keyword density, social media engagement and a lot of things eventually helps you to evaluate the competition by means of this software (SEOquake).
Finally yet importantly, evaluate the amount of competitors (in your niche) is competing for a keywords to be the top in Google. An effective competition analysis will not be complete except evaluating search volume. There is no point to do SEO if there are no searches. No search means no traffic and no traffic literally no sale no money. Therefore, it is highly recommended doing search volume in terms of keyword before analyzing competition. Now I am going to show you how to figure out search volume using Google keyword research tool. To access the tool, follow this links: https://adwords.google.com/select/KeywordToolExternal Let us look at the results for a generic keyword ‘weights lose’ to analyze search volume using Google keyword planner tool. As we can see 823,000 people monthly search for a keyword “fast weight lose” globally whereas, only 5,400 people monthly search for keyword “lifting weights to lose weight” globally. On the flip side, 1,830,000 people monthly search for the keyword “lose weight” globally, which is certainly quite high volume of searches. As you can see, some terms get many searches. Literally, millions of people look for “lose weight” and “how to lose weight” on Google each month, for example. High search volume represents high traffic stream. Now, would not it be nice if we could present an offer to this traffic stream, to all of these millions of people searching for losing weight? Bear in mind, the top 3 positions attract 2/3 clicks in Google approximately. So the number of clicks will always be less than the number of searches. Sharply speaking, if you are in the top position you will get 30-40% clicks of total searches. Don’t show misleading information to your client. After he will be upset for not getting his desired visitors. I have my own video clip on Keyword analysis tool. Over there I tried to explain how to use Google keyword (planner) tool in a simple manner. Feel free to watch it for a deep understanding. How to figure out global or local monthly search result using Google keyword research tool? Tips: Generally, 60 to 120 thousand global or local monthly searches are good search volume. That is all about competition analysis for an ideal keyword so far. You can have an option to use many tools and techniques as per your business niche, but I only concentrated free tools and techniques.